Abstract
The research paper delves into the topic of influencer marketing and blogging in the context of digital marketing. It discusses the increasing importance of influencers and bloggers in digital marketing, and how they can help brands achieve their marketing goals. The paper also highlights the challenges and benefits of influencer marketing, as well as the various types of influencers and bloggers that brands can choose from. Through a thorough review of existing literature and case studies, the study provides valuable insights into how influencer marketing can increase brand awareness, build trust and credibility, and drive sales. To prove this point, case study of Kritika Khurana Aashna Shroff and Santoshi Shetty is also discussed in the paper. To put the findings into practice, the research involved a literature review on the origins, scale, causes, and impact of influencer marketing on the digital promotion system. Following this, a questionnaire survey was conducted on a group of internet users to gather primary data. The research results suggest that digital influencers have great potential for effective product or service promotion, increasing brand awareness, and boosting sales levels. However, the study also revealed potential threats that may impede the future development of influencer marketing. The study concludes that the use of influencers and bloggers has become an integral part of digital marketing strategies, and brands need to carefully select the right influencer or blogger, ensure alignment of brand values, and maintain transparency in the influencer-brand relationship to achieve success.
