Abstract
Advertising your products and services on television appropriately increases your business’s profitability, regardless of its size and location. TV advertising increases willingness to pay, as research shows. The TV advertisement makes certain perceptions in the brains of watchers, which could be fruitful in embellishment or changing the attitude and behavior of consumers. The speculations on consumer behavior indicate that some learning happens to control behavioral changes. They depend on the assumption that consumers relate the fundamental data in advertisements to their current sentiments and convictions about the advertised brand or item. Coca-Cola is best known for its taste and creative advertising. Being an FMCG product, Coca-Cola has placed itself as a “traditional product” for celebrating memories or a must-have beverage.
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