Volume 2 Issue 1, Jan-Mar 2024

Author: Aryan Manna Abstract This paper examines the ethical dimensions of predictive analytics and automated news generation in contemporary journalism, analyzing the tensions between computational efficiency and the normative foundations of journalistic integrity. As newsrooms increasingly adopt artificial intelligence tools for content production, audience prediction, and editorial optimization, fundamental questions arise about authorship, accountability, transparency, bias, […]

Author: Mrs. Sonal Agarwal Abstract This paper critically examines how audience analytics, digital metrics, and algorithmic tools are transforming editorial judgment and professional practice in contemporary newsrooms. Drawing on the foundational ethnographic research of Christin (2020) and Petre (2021), complemented by Carlson’s (2018) concept of “measurable journalism” and Lewis and Westlund’s (2015) “4 E’s” framework (Epistemology,

Author: Prakhar Shankar Abstract This paper presents a comparative analysis of emerging global governance frameworks for algorithmic media systems, examining how different jurisdictions are addressing the challenges of platform power, algorithmic transparency, and democratic accountability. The study critically evaluates four major regulatory instruments: the European Union’s Digital Services Act (Regulation 2022/2065) and AI Act (Regulation

Author: Ashish K Abstract This paper examines how surveillance capitalism-the economic logic of extracting behavioral data from human experience for prediction and profit-has fundamentally restructured democratic information ecosystems through the commodification of public attention. Drawing primarily on Zuboff’s (2019) theoretical framework, complemented by Srnicek’s (2017) platform capitalism analysis and the attention economy literature, the study

Author: Mr. Tarun Panda Abstract This paper critically examines the mechanisms through which algorithmic systems deployed by major digital platforms restructure news visibility, reshape public discourse, and concentrate media power in unprecedented ways. Drawing on theories of algorithmic gatekeeping, platform capitalism, and surveillance capitalism, the study analyzes how recommendation algorithms, content moderation systems, and engagement-optimization

Abstract The research study explores the transformative power of hyper-personalization in luxury brand marketing, discussing the shift from mass marketing to individualized strategies. With the advancement of technology, consumer expectations evolve, therefore luxury brands are compelled to adopt personalized approaches to maintain relevance and exclusivity. A comprehensive analysis is provided by incorporating an approach in

Abstract The landscape of journalism is experiencing profound transformations due to technological advancements, changing audience behaviors, and evolving socio-political dynamics. This thesis endeavors to delve into the future trajectory of journalism by meticulously examining the innovations and challenges confronting the industry. Through comprehensive research, including case studies, analysis, and implications drawn from empirical studies, this

Abstract This dissertation delves into the market entry strategy of Nirma Washing Powder, tracing its evolution over the years and proposing a blueprint for sustainability moving forward. Nirma, a household name in the detergent industry, has a fascinating history of challenging established players with its innovative approach. The study begins with an exploration of market

Abstract The research paper delves into the topic of influencer marketing and blogging in the context of digital marketing. It discusses the increasing importance of influencers and bloggers in digital marketing, and how they can help brands achieve their marketing goals. The paper also highlights the challenges and benefits of influencer marketing, as well as